MAR 316/317: INTERNET (DIGITAL) MARKETING
Digital Marketing is slippery business... Stay updated!
ΣΗΜΑΝΤΙΚΗ ΣΗΜΕΙΩΣΗ: Όσα ακολουθούν πιο κάτω είναι από προηγούμενες χρονιές και δεν συγκαταλέγονται στην υποχρεωτική ύλη για το F2023. Μπορείτε, βέβαια, να διαβάσετε ή να δείτε ότι θέλετε.
IMPORTANT NOTE: Any material below this is from PREVIOUS semesters. Feel free to read or watch it, but it is NOT part of this semester's requirements. You must read or view everything ABOVE this notice.
SEO HINTS
SUBMIT your work on Moodle! I have noticed that 3-4 have not submitted their work on the Moodle platform. Do it now!
You should read or view ALL of the material we have covered or presented here or on the Moodle platform. The test will be in the same structure as the Midterm Exam, using the "Lockdown Browser" again. All questions will be shuffled and selected randomly, so no two exams will be the same.You can repeat the previous "Mock Practice exam" if you wish to get reacquainted with the structure. First, come to the course platform at "Blackboard Collaborate", as always (note: 8.30 am is ok), for attendance and communication with me during the exam, which will again be of the "Open Book" type. The exam will open at 9.00 and close at 11.00, 15/1.
(Note: All course material is included, but ALL Essay-type questions (one, 20 lines, 30 points) or short answer questions(two, 10 lines, 15 points each) will be taken from the material after the Mid-Term.)
Indicative Subjects:
IMPORTANT NOTE: THIS IS ONLY AN INDICATIVE GUIDE! ALL THE COVERED MATERIAL, RECORDED SESSIONS AND MATERIAL APPEARING AT THIS SITE (AND AT THE OFFICIAL MOODLE PLATFORM) IS INCLUDED! MAKE SURE YOU REVISIT BOTH SITES, TO SEE ANY NEW MATERIAL, EVEN IN EARLIER SESSIONS.
This Mid-Term material is INCLUDED in the Final but only for Multiple Choice or T/F questions)
* What is Internet Marketing? How is it different and similar to traditional marketing? A beginner's guide to Internet Marketing (https://www.quicksprout.com/the-beginners-guide-to-online-marketing/)
* Content Marketing. What is it? Why is it 'King'? How do you set up a relevant plan? Any tips?
* UX: What is it? How do you get started? Any tips?
* Web Sites. Associated basics, trends and tips.
* Web Writing. How to write for the web. Power words. Tips.
* CRM: Only what it is and very basic tips (i.e. just read these two articles: https://www.techadvisory.org/2017/08/crm-tips-and-tricks-for-beginners/ and https://www.investopedia.com/terms/c/customer_relation_management.asp)
* SEO
From the material below All types of questions will be included in the Final (see exceptions), including the Essay and Short answers:
* Advertising, especially on FB (e.g. see Resources below, on this page)
* Affiliate Marketing (just the basic resources here and on Moodle - ONLY T/F questions from this subject)
* Video Marketing
* Social Media Marketing
* Analytics (Read ONLY the very basics at Only the link at Moodle - ONLY T/F questions from this subject)
IMPORTANT NOTE: Your website's URL must be submitted (on Moodle, on a word document) ASAP (I have re-opened submissions' deadline), as we shall be visiting your website this Friday morning during class, 8/1! All you need to say on Friday is what your website is about, who is your target market and how you will 'monetize' it.
Remember, CONTENT is KING!
The seven Cs of effective Web site design (+2 Cs more)
1.Context ΓΕΝΙΚΟ ΠΛΑΙΣΙΟ Π.Χ. ΕΙΣΑΙ ΕΠΙΚΑΙΡΟΣ; ΕΧΕΙΣ ΚΑΛΟ ΠΡΟΪΟΝ;
2.Content ΠΕΡΙΕΧΟΜΕΝΑ
3.Community ΚΟΙΝΟΤΗΤΑ
4.Customization ΕΞΑΤΟΜΙΚΕΥΣΗ
5.Communication ΕΠΙΚΟΙΝΩΝΙΑ
6.Connection ΕΠΑΦΗ, ΣΥΝΔΕΣΗ ΜΕ ΤΟΝ ΕΠΙΣΚΕΠΤΗ
7.Commerce ΕΜΠΟΡΕΥΣΙΜΟΤΗΤΑ ΠΡΟΪΟΝΤΩΝ ΚΑΙ ΥΠΗΡΕΣΙΩΝ
And... 8. Change ΑΛΛΑΓΗ - ΣΥΧΝΗ ΑΝΑΝΕΩΣΗ ΙΣΤΟΣΕΛΙΔΑΣ
9. Convenience
1.Context ΓΕΝΙΚΟ ΠΛΑΙΣΙΟ Π.Χ. ΕΙΣΑΙ ΕΠΙΚΑΙΡΟΣ; ΕΧΕΙΣ ΚΑΛΟ ΠΡΟΪΟΝ;
2.Content ΠΕΡΙΕΧΟΜΕΝΑ
3.Community ΚΟΙΝΟΤΗΤΑ
4.Customization ΕΞΑΤΟΜΙΚΕΥΣΗ
5.Communication ΕΠΙΚΟΙΝΩΝΙΑ
6.Connection ΕΠΑΦΗ, ΣΥΝΔΕΣΗ ΜΕ ΤΟΝ ΕΠΙΣΚΕΠΤΗ
7.Commerce ΕΜΠΟΡΕΥΣΙΜΟΤΗΤΑ ΠΡΟΪΟΝΤΩΝ ΚΑΙ ΥΠΗΡΕΣΙΩΝ
And... 8. Change ΑΛΛΑΓΗ - ΣΥΧΝΗ ΑΝΑΝΕΩΣΗ ΙΣΤΟΣΕΛΙΔΑΣ
9. Convenience
Study Guide for the Mid-Term F2020, 20/11, 9.00 am:
IMPORTANT NOTE: THIS IS ONLY AN INDICATIVE GUIDE! ALL THE COVERED MATERIAL, RECORDED SESSIONS AND MATERIAL APPEARING AT THIS SITE (AND AT THE OFFICIAL MOODLE PLATFORM) IS INCLUDED! MAKE SURE YOU REVISIT BOTH SITES, TO SEE ANY NEW MATERIAL, EVEN IN EARLIER SESSIONS.
* What is Internet Marketing? How is it different and similar to traditional marketing? A beginner's guide to Internet Marketing (https://www.quicksprout.com/the-beginners-guide-to-online-marketing/)
* Content Marketing. What is it? Why is it 'King'? How do you set up a relevant plan? Any tips?
* UX: What is it? How do you get started? Any tips?
* Web Sites. Associated basics, trends and tips.
* Web Writing. How to write for the web. Power words. Tips.
* CRM: Only what it is and very basic tips (i.e. just read these two articles: https://www.techadvisory.org/2017/08/crm-tips-and-tricks-for-beginners/ and https://www.investopedia.com/terms/c/customer_relation_management.asp)
* SEO: Only view this video, nothing else (https://youtu.be/hF515-0Tduk)
IMPORTANT NOTE: THIS IS ONLY AN INDICATIVE GUIDE! ALL THE COVERED MATERIAL, RECORDED SESSIONS AND MATERIAL APPEARING AT THIS SITE (AND AT THE OFFICIAL MOODLE PLATFORM) IS INCLUDED! MAKE SURE YOU REVISIT BOTH SITES, TO SEE ANY NEW MATERIAL, EVEN IN EARLIER SESSIONS.
* What is Internet Marketing? How is it different and similar to traditional marketing? A beginner's guide to Internet Marketing (https://www.quicksprout.com/the-beginners-guide-to-online-marketing/)
* Content Marketing. What is it? Why is it 'King'? How do you set up a relevant plan? Any tips?
* UX: What is it? How do you get started? Any tips?
* Web Sites. Associated basics, trends and tips.
* Web Writing. How to write for the web. Power words. Tips.
* CRM: Only what it is and very basic tips (i.e. just read these two articles: https://www.techadvisory.org/2017/08/crm-tips-and-tricks-for-beginners/ and https://www.investopedia.com/terms/c/customer_relation_management.asp)
* SEO: Only view this video, nothing else (https://youtu.be/hF515-0Tduk)
F2019 FINAL EXAM Study Material SEE BELOW. Remember, all the class notes are included as well. Also, this is a comprehensive examination, which means all the material covered (including that for the Mid Term Exam) is included. Note that below there is ONLY one addition to the Mid-Term material: How to Advertise on FaceBook. Only try to understand the basics. e.g. Types of FaceBook ads, the basic steps for setting up ads on FB and 5 smart tips for running FB ads.
Reading and Viewing for the Mid Term Exam (F2019).
Press on the image below for an introduction to internet (digital) marketing:
SEO Tips from MOZBLOG:
THIS IS LAST YEAR'S READING MATERIAL.
Reading or viewing for the FINAL EXAM. All the class material from the start, plus the 4 below: PowerPoint, 7 C's and press the two images below
Click on the image above
Press: MAR316 to read a useful guide by Google
Look what happens on the net every minute! Also click on the image:
ΑΝΑΓΝΩΣΗ ΤΕΛΙΚΗΣ ΕΞΕΤΑΣΗΣ S2017: ΔΙΑΒΑΣΤΕ, ΠΙΟ ΚΑΤΩ, ΤΑ 7 'C' ΓΙΑ ΚΑΛΗ ΙΣΤΟΣΕΛΙΔΑ. ΕΠΙΣΗΣ, ΠΑΤΗΣΤΕ ΤΟ ΚΟΥΜΠΙ. ΜΗΝ ΞΕΧΑΣΕΤΕ ΝΑ ΔΙΑΒΑΣΕΤΕ ΚΑΙ ΟΛΗ ΤΗΝ ΥΛΗ ΤΗΣ ΕΝΔΙΑΜΕΣΗΣ!
Press the image below for some more SEO tips!
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